QR Codes, or Quick Response Codes, were invented in Japan for the automotive industry where they're used in logistics. No doubt you would have seen QR Codes on parcels..they are everywhere now.
QR Codes store information that can be read by simple mobile phone apps you can download for free. Apps can scan the QR Code, which contains a URL (usually a link to a webpage), and you can clickthrough to the webpage.
Not every faxout would be suitable for a QR Code, but if your call to action is sending people to your website, you can offer them the option of either manually typing your web address into their Desktop PC browser, or they can scan with their phone app and go straight to your website via their phone browser (eg Safari, Chrome, Firefox etc)
Shopify has a free online QR Code generator here, and you don't need to sign up to them. Or we can setup a QR Code for you. Just ask.
If you don't have a barcode reader app on your smartphone, simply go to iTunes or Google Playstore and download a free one. We use Nortons Snap for Android and Quick Scan for iPhone. There's also bar code readers on Windows app store)
QR Codes may be more for the younger tech-savvy pharmacists, but we've learned not to make assumptions about anybody's technical prowess at any age! And don't forget pharmacy assistants..if you're targeting an OTC product to them, or perhaps a training video, having them snap a QR Code to visit your site will be quick for them, may get more visits to your site, and make your company appear forward-thinking!
This is a sample fax using one of our sister companies as an example: